Welcome to Fabulous Las Vegas
The Paywizard team have arrived in sunny Las Vegas ahead of NAB Show 2018, which begins on Monday. After months of planning and preparation, it’s almost time to showcase what our platform can do for pay-TV operators around the globe.
NAB Show is the biggest media, entertainment and technology event with over 1,700 exhibitors and 100,000 visitors, and we are looking forward to hearing the big stories and seeing new tech showcased across the show.
Discover How to Delight Your Customers
Just two weeks ago, Paywizard and Diagnal announced our new partnership which helps pay-TV and OTT providers use intelligence to drive marketing campaigns and communications in real-time. The solution allows pay-TV and OTT operators to segment their customer base in a unique way into each key decision moment a customer experiences as they engage with a TV service – Find, Join, Consumer, Bill, Upgrade, Downgrade, Leave and Winback – and deliver targeting marketing campaigns from social ads to email, to in-app notifications to specific target groups based on their behaviours, devices and more.
The brand-new solution will be showcased for the first time at NAB, so be sure to book a meeting here to find out more or pop by the Paywizard booth SU10305CM for a demonstration on how to acquire, retain and grow your subscriber base.
An Exclusive Look into New Industry Research
At Paywizard, we believe it’s critical to deliver an excellent customer experience to succeed in 2018. In our recently released research paper entitled ‘Show the Love with Customer Experience’, we discovered that too many pay-TV operators are failing to provide the personalised experience that consumers expect.
Be sure to attend Paywizard’s speaking session called ‘Content is Not King, Your Customers Are’ on Tuesday 10 April at 11:30(PST) for an exclusive look into the research. Our CEO, Bhavesh Vaghela will also give exclusive insight into unpublished global research, in which we interviewed c-level executives from leading broadcaster, pay-TV and OTT organisation to understand why TV operators are failing to leverage customer insights from data and analytics. A session not to be missed!
Bhavesh will also be taking part in the panel session ‘Understanding Big Data and the Role of Analytics in TV’ on Tuesday 10 April at 16:00 which will discuss the fundamental opportunities and challenges that operators need to understand and tailor TV for each consumer.
Visit Paywizard at the Show and Keep Up to Date
Make sure to visit Paywizard at booth SU10306CM to discover how to acquire, retain and grow loyal, paying subscribers for your TV service. You can book a meeting here.