Video blog: The TV market is shifting from being content-centric to customer-centric.
Bhavesh Vaghela, CEO, Paywizard
At Paywizard we believe, to win the hearts, minds and wallet share of subscribers, you need an approach centered around the customer journey. With consumers now having such a burgeoning choice when it comes to TV services – operators simply relying on a decent content offering at a reasonable price is no longer enough.
Watch the video to see Bhavesh Vaghela talk about some global research from Paywizard, highlighting a clear shift in the importance of customer experience for pay-TV subscribers. It’s clear that providing a great experience throughout the customer journey is now a critical success factor for all pay-TV operators if they want to attract, retain and build customer loyalty.
Want a copy of the full research findings? Download the report here.