For pay-TV operators, the key to survival is driving ARPU and reducing churn. Many spend a great deal of time and money acquiring customers and then trying to win them back when they leave – but what happens in between?
In our third eBook from Paywizard’s ‘Seize the moments’ series, explore:
- What it takes to proactively engage subscribers
- When and how to offer an upgrade to encourage greater content consumption
- Why proactively using downgrades can dramatically pre-empt churn
Supersize your subscribers by discovering practical advice and expert tips to nurture your subscriber community, ensuring retention and progression to high value products and services.