For pay-TV operators, the key to survival is driving ARPU and reducing churn. Many spend a great deal of time and money acquiring customers and then trying to win them back when they leave – but what happens in between?

In our third eBook from Paywizard’s ‘Seize the moments’ series, explore:

  • What it takes to proactively engage subscribers
  • When and how to offer an upgrade to encourage greater content consumption
  • Why proactively using downgrades can dramatically pre-empt churn

Supersize your subscribers by discovering practical advice and expert tips to nurture your subscriber community, ensuring retention and progression to high value products and services.


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