The fight is on: Winning the pay-OTT battle

The gloves are now off, with Netflix announcing the launch of its service into 130 countries. The race is on to win and keep customers by better understanding their needs and personalising the customer experience.

With 45% of subscribers planning to cancel their OTT TV subscriptions immediately or within the next six months. Are you ready to win the pay-OTT battle?

Take action and download our paper, to fight back with knockout advice that service providers can take to improve acquisition, retention and profitability.

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