Since 1997, we’ve been lucky to have worked with leading broadcasters, pay-TV operators, Telcos and OTT providers all around the world. Through a combination of people, technology and insight we have helped our clients to deliver a superior customer experience and make a significant difference to key business metrics.
The secret to our clients’ success is thinking about each of the eight Decision Moments customers experience as they interact with a TV service – FIND, JOIN, CONSUME, UPGRADE, DOWNGRADE, BILL, LEAVE AND WINBACK. For example, what impact can be made on a subscriber; whether that be understanding what promotional offers best drive consumers to sign-up, to implementing programmes designed to encourage subscribers to upgrade, through to identifying potential churners and what campaigns best help win back customers.