Since 1997, we’ve been lucky to have worked with leading broadcasters, pay-TV operators, Telcos and OTT providers all around the world. Through a combination of people, technology and insight we have helped our clients to deliver a superior customer experience and make a significant difference to key business metrics.
The secret to our clients’ success is thinking about each of the eight Decision Moments customers experience as they interact with a TV service – FIND, JOIN, CONSUME, UPGRADE, DOWNGRADE, BILL, LEAVE AND WINBACK. For example, what impact can be made on a subscriber; whether that be understanding what promotional offers best drive consumers to sign-up, to implementing programmes designed to encourage subscribers to upgrade, through to identifying potential churners and what campaigns best help win back customers.
Orange had an issue with conversions of mobile handset purchases from their website. We were able to understand how anonymous visitors engaged with the site and then where / when carts were abandoned.
On the run up to major horse racing festivals, Racing TV drive ’one month free’ offers to entice subscribers. We track these campaigns to determine overall stickiness from free month to paid subscription.
Sony B4U selected Paywizard to launch and manage their service in the UK. Like most of our clients, we were an integral part of their team, involved in yearly planning sessions, monthly reviews, campaign direction and execution.
Paywizard helped Zee TV identify that customers were choosing to cancel subscriptions prior to the summer as they returned home for an extended holiday period. A payment holiday was offered so customers could pause their subscription for 8-12 weeks.
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