Subscriptions

Do you have an existing subscription TV service or looking to launch one?

With growing choice of TV subscription services, the dynamic between operator and customer is changing. Operators today face many challenges to deliver an innovative service whilst creating the customer engagement strategies, communications and marketing campaigns needs to satisfy the modern subscriber.

The key to consistently providing the positive customer experience consumers expect is by effectively managing the subscriber journey at each critical point. The Decision Moments in the subscription customer journey – from finding a service, to joining, through consuming content, upgrading and downgrading, billing, leaving and re-joining – all form a continuum that if handled effectively can win loyalty, boost revenue and ultimately build brand value that will help operators meet customer expectations and stand out from an increasingly crowded market.

of consumers expect a positive, personalised experience from their TV provider
would cancel if the service and support became poor and a provider was out of touch with their needs or preferences
would be more loyal is their provider was proactive to ensure their package and price was best for them

EIR SPORT BUILDS AND MAINTATINS A PROFITABLE SUBSCRIBER BASE

eir Sport wanted to build and maintain its core subscriber base, while reducing customer churn between sports seasons. eir Sport partnered with Paywizard to manage its entire customer journey from acquisition and subscription management through to flexible billing, credit control and win-back campaigns. 

50%
conversion with best practice marketing campaigns
10,000
new subscribers managed in one week
60%
of customers requesting cancellation retained

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Questions to ask yourself:

  1. What is our key demographic and the most likely subscriber to sign up?
  2. How do we offer the widest range of payment options whilst reducing transaction costs?
  3. Can we tailor the customer experience at each key decision moment in the user journey?

THINGS TO CONSIDER

Clearly present your packages and pricing to avoid confusion at sign up

To build customer loyalty, be proactive in the first 90 days to help customers get acquainted with your service

Offer appropriate payment methods based on country, region and demographic

A set of packages provides an upgrade path and an alternative to cancelling

Cancellation is inevitable so make sure the process of leaving is as simple as possible...as customers will come back!

For more tips and advice download our guide to love your subscribers

Download now

Paywizard
Singula™

Use intelligence to increase subscriptions

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Paywizard
Agile™

Manage subscriber relationships seamlessly

Paywizard Agile CRM

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Managed
SaaS

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RACING TV CREATES CUSTOMER LOYALTY WITH PERSONALISED SERVICE

Racing TV chose Paywizard to efficiently and cost-effectively manage its entire customer lifecycle from acquisition through to billing, credit control and churn management. Paywizard manages customer subscriptions and authentication for Racing TV across multiple devices and platforms including Sky, Freeview, Desktop, Mobile, iPhone and iPad. 

50%
conversion from new customer acquisition campaigns
50,000+
subscribers with season viewing patterns
30%
Targeted win back campaigns more than of customers

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Contact us

Talk to Paywizard for help to set up or support your subscription service.


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