Subscriber Management is Not Just Billing – it’s About the Customer
Once upon a time, the crux of Subscriber Management was about billing a customer for a service. You’d provide a service, the customer used that service and the customer paid for said service. Life was oh so simple then. But there’s no point in dwelling on the ways of yesteryear. Today, we no longer have the luxury of resting on our laurels. Today, we must fight for and be champions for our customers. Why? Because the world has changed, quickly and drastically. Surely you’ve noticed, unless of course you’ve been living under a rock for the last two decades. No judgement, sometimes it’s necessary to get away from it all. Now let’s get you up to speed.
Thanks to the Internet and it making the world a global marketplace, customers have higher expectations. They also have less patience. They want things like signing up, managing, paying for and closing their accounts to be lightning fast and super easy. They also want transparency. They want to know what they’re getting, when they’re paying for it and how they can get more or less, at the click of a button. Most importantly, customers have more options. If you’re not willing to give them what they want, they will find someone who is. They will find a company who will put their needs first. They’ll go somewhere where their voices will be heard.
Therefore, Subscriber Management is not just about billing. Today, the crux of Subscriber Management is the customer. It’s about the platform and the services offered to the customer and the customer insights provided to you, the provider. What’s needed is not an antiquated Subscriber Management platform, but a robust and scalable Subscription, Billing and CRM platform that’s easy to deploy, with powerful marketing capabilities.
The platform must be built to support the real-life needs of your customers and industry, offering deep visibility into your customers and better integration into the marketing stack so that you can execute faster. It must serve ‘Hot Content’ that drives new subscriptions and maximizes ARPU across the customer lifecycle. The service must offer a truly personal experience for the customer. The insights must provide the real-time stats needed to make intelligent decisions that will help to acquire, grow and retain paying customers.
In order to keep customers, you must offer a service that is better than your competitors. There may not be much difference in your product, however, truly supporting the customer relationship can make all the difference in creating loyal customer advocates that fight for and are champions for your brand.
By partnering with Paywizard, you’ll benefit from 17 years of subscription-based business experience and a platform built on the job, through helping more than 100 Pay-TV operators to deliver personalized customer experiences. By having a unique range of partnerships and integrations with leading products and services, all parties benefit and your customers receive the best of both worlds. And let’s not forget, it’s all about the customer.
Learn more about how to make your customers number one.