The Rise of OTT at IBC

IBC 2015 - ibc_2For anyone in the TV business, IBC is one of the hottest shows in the calendar. And with a record breaking 55,092 attendees from 170 countries visiting this year’s show, it certainly didn’t disappoint. We were located in Hall 14, otherwise known as the Connected World, where we were joined by fellow industry peers in exhibiting the latest in content everywhere technologies.

The RAI Convention Center was also home to hundreds of other technology companies who were displaying, debating and discussing the newest innovations within the broadcast industry. Across the 14 halls there were talks of trends old and new, where buzzwords like 4K and the Cloud were still floating around. But one of the hot topics for the show was around OTT and the methods for monetizing the TV everywhere experience.

With more devices and more content available than ever before, it is no surprise that OTT services are a major focus for those of us in the TV industry. The growing consumer attraction to multi-device media consumption means it has become an imperative for broadcasters and pay-TV providers to extend their current services across screens. But if companies want to truly monetize OTT, they also need to target audiences, grow viewer interaction and driving revenues and profitability.

One interesting piece of research that was unveiled at the show was from one of our partners Clearleap, who held a session on ‘Content Without Borders’. The company revealed how broadcasters and pay-TV providers across Europe are increasingly turning to specialist third parties for activities around content management, distribution, billing and playout. Almost half of those surveyed in the research are willing to work with a partner for billing and payment services.

For us at PayWizard, it is easy to understand why. As going OTT becomes increasingly complex, broadcasters and pay-TV providers do not want to become technology companies. And today, billing and subscriber management is no easy feat- providing payments on different devices, managing subscribers and ensuring that a consistent, high quality service is delivered across screens can be an overwhelming task.

This is why we developed PayWizard Enterprise- to provide content owners with multiscreen subscriber management, pay-TV platform interoperability and an array of best of breed payments services so that they can concentrate on what it is they do best- delivering great content. It is also the reason for our latest vision paper, entitled “Building profitable pay-TV services through innovative subscriber management”, which considers the key factors for selecting a subscriber management system, ensuring you pick the right system for you and your business.

Want to know more about choosing your billing and subscriber management system? You can download our paper here.

Jamie Mackinlay