Our Decision Moments framework is built on over 20 years market experience in managing over 10 million pay-TV subscribers on behalf of our clients. That means running countless customer acquisition, churn reduction and ARPU growth campaigns that have delivered significant revenues over a sustained period of time.
The key to growing revenues is understanding the full customer journey and we believe there are 8 key Decision Moments a customer will experience when engaging with a TV service – FIND, JOIN, CONSUME, BILL, UPGRADE, DOWNGRADE, LEAVE and WIN BACK.
Intuitively, a customer who is about to sign up to a service needs to be treated differently to an existing customer who wants to upgrade their package. Therefore it is critical for operators to have the flexibility and ability to drive personalised offers and promotions and our Decision Moments framework provides your business with the power to engage with subscribers and drive long term loyalty.