Subscriber Intelligence and Next Best Action

Paywizard Singula is the first subscriber intelligence platform with AI to help you drive more precise engagement with your customers. Using real-time subscriber insights and artificial intelligence, Pay-TV operators and OTT providers can take an intelligent, data-driven approach to acquire new customers, grow more revenue and effectively reduce churn.

Built on the Microsoft Azure AI platform, you can use Paywizard Singula alongside any CRM and billing solution to advance your analytics capabilities and gain that competitive edge.

Singula Identifies Next Best Action

Singula makes it easy to leverage artificial intelligence and machine learning to accurately identify the next best action you can take in real time – in other words, determine what activity or interaction will keep each and every customer happy. This action could be to offer a timely promotion, an informative communication, or even the decision to do nothing, depending on the customers interaction with their TV service.

Singula Maturity Curve


Understand subscribers

Create a single customer view for accurate profiling, segmentation and modelling

Determine next best action

Use advanced predictive modelling to take the right action for each and every one of your subscribers

Execute and feedback

Automate targeted communications and marketing campaigns via app, social, SMS, email, UI and more... then use machine learning to improve your performance long-term

Works with any SMS

Use alongside any CRM and billing platform to advance your analytics capabilities and gain that competitive edge

How Singula works


20 years

Outsourced experience in managing millions of customers


Award winning Decision Moments™ philosophy and approach

Edinburgh University

Models developed with the world renowned Edinburgh University


Innovative analytics and AI environment built in partnership with Microsoft Azure AI

The Paywizard Difference


We can help you to maximise customer acquisition and reduce churn for your pay-TV service. For over 20 years, we have been helping our clients to do just that! It’s as easy as 1, 2,3……

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Contact us

To book a demo of Paywizard Singula or to find out more get in touch

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