Paywizard boosts sales team in run-up to IBC with new global SVP and expanded US presence

Andrew Wyse, Paywizard

International media and telecoms expert Andrew Wyse to lead push by Paywizard to extend its reach and scope in markets across the globe.

London, 25 August 2016Paywizard, the specialist in subscription, billing and CRM for pay-TV, has announced the appointment of Andrew Wyse as Senior Vice President Global Sales, along with a new sales partnership that brings a number of full-time salespeople onto its US team. The moves bolster Paywizard’s efforts to extend its position in key markets and new regions enabling clients to improve customer insight and execute data-driven initiatives that increase engagement, stem attrition and attract new subscribers. 

Wyse has held leadership positions at a number of leading telecom and media companies building a strong record of success. He has significant experience in developing and executing ‘go-to-market’ strategies for major technology-led companies, including Ericsson and Unisys – as well as early stage start-ups.  His most recent experience includes roles as President Global Sales and Operations at Airwide Solutions and VP International Sales at Openwave Messaging, both next generation technology businesses.

One of the key initiatives that drew Wyse to Paywizard was its development of new technology that directly addresses the strong need for more sophisticated and effective customer relationship management (CRM) capability by pay-TV operators. The company has piloted a new version of its Paywizard Agile platform, which enables operators to identify and act on crucial ‘Decision Moments’ in the subscriber lifecycle and will demo this latest version at IBC 8-12 September in Hall 14 at Stand F32.

“A lot of operators are trying to modernize their systems so they can better meet core goals, such as preventing subscribers from leaving and providing a level of service that attracts and retains new customers,” Wyse says. “Through Paywizard’s SaaS (Software as a Service) model we are giving clients the tools to achieve just that and guiding them in those strategies at the same time.”

He adds: “I am often blown away by the fact that many operators in this sector can significantly improve their business performance by adopting a more advanced CRM approach. But most just don’t have the systems in place to give them real-time insights into key customer decision moments that they can act on quickly. This is central to their business. My job is to build a compelling case that clearly wins them over to the benefits of strong CRM.”

Wyse says his expertise and experience across a range of markets is critical to his new role. “We are growing our sales force for the US and Latin America, where we are aiming to secure some key customers. But we are also extending our existing efforts in EMEA (Europe the Middles East and Africa) and Asia Pacific.”

Since Wyse began with Paywizard in the run-up to IBC, the company is already close to securing a number of new deals in several regions, including Southeast Asia and Africa, which it hopes to have finalised around IBC.