PAY-PER-VIEW (PPV)

Do you have an existing PPV service or looking to launch one?

With ad revenues declining around the world, operators of all types are looking for new ways to monetise exclusive content or sporting rights. In recent months, the market has seen operators like Amazon purchasing rights for the Premier League in 2019 and the Discovery Channel buying a 12-year term to the PGA Tour. With demand growing and more operators entering the PPV market, it is critical to stand out from the crowd and treat PPV viewers as long-term customers and not just one-off buyers. 

Paywizard are specialists in creating, managing and delivering free-to-air and paid PPV events for live sports, media and entertainment. We ran our first PPV event in 2001 and a key challenge we consistently see is PPV events are traditionally dealt with in isolation. Whether operators are first venturing into PPV or are well established in the market, most tend to focus on the immediate delivery of the event and short-term monetisation opportunity.  We have everything you need through technology, insight, experience and partnerships to help you spin up an event quickly. 

predicted global revenue from PPV by 2022
$24
is the average ARPU from PPV in Europe
50%
of OTT services globally have PPV content

ITV BOX OFFICE DRIVES LONG-TERM LOYALTY FROM PPV CUSTOMERS

Paywizard supported ITV Box Office to deliver the LIVE World Boxing Super Series. The series featured world title bouts between high-profile cruiserweight and super-middleweight fighters including Chris Eubank Jr and George Groves. Paywizard was the perfect fit to handle high volume events and build strong, loyal relationships with customers long-term. 

7
events delivered to date
80%
of purchases occur in the final 2 hrs before the event
> 2 secs
average API calls processed in

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Questions to ask yourself:

  1. What is our key demographic and the most likely subscriber to sign up?
  2. How do we offer the widest range of payment options whilst reducing transaction costs?
  3. Can we tailor the customer experience at each key decision moment in the user journey?

Tips for PPV

Optimise your user journey for quick and secure sign-up

Select a provider that can scale quickly to meet spikes in subscriber onboarding

Create content experiences that create excitement and increase brand awareness

Use data analytics to learn more about your customers to improve performance

Treat PPV viewers as long-term customers and not just one-off buyers

For more tips and advice download our guide to love your subscribers

Download now

Paywizard
Singula™

Understand the PPV buyer journey

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Paywizard
Agile™

A robust scalable platform for PPV

Paywizard Agile CRM

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Managed
SaaS

Get help and advice from PPV experts

Our experts

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BOXNATION PROVIDES A SUPERIOR CUSTOMER EXPERIENCE END-TO-END

Boxnation is the only dedicated boxing channel in the UK and Ireland. Paywizard manages the full end-to-end customer experience, providing support via email, telephone, webchat and SMS. Clashes between top-ranking fighters result in huge peaks in demand, often with more than 50,000 subscribers registering per hour, all expertly handled by Paywizard. 

50,000
subscribers register in the final hours before a big fight
200,000
payments processed each month
20%
cancelled customer retained using key profile insights

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Contact us

Talk to Paywizard for help to deliver or improve your PPV service


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