SHOULD I STAY OR SHOULD I GO?
Customers choose to cancel their pay-TV services for many reasons, often beyond an operators’ control. Whether they just need a break or like to ‘dip in and out’ of services, how do you provide the best customer experience for an easy exit and a welcome return later?
In the fourth eBook from Paywizard’s ‘Seize the moments’ series, explore:
- Why it’s important to make the cancellation process easy
- How to leverage data insight to pre-empt and counteract churn
- When and how to proactively provide the right offer to reduce churn and maximise win back
Discover practical advice and expert tips to prevent cancellations, deal with them more effectively and entice departed subscribers back to your TV service.