Customer Acquisition - How We Do It - Paywizard
In that perfect


Boost your ability to win and secure new Pay-TV customers
  • find
  • join
  • consume
  • upgrade
  • downgrade
  • bill
  • leave
  • win back

When everyone is competing on content and deals - WE CAN HELP YOU WIN


Building awareness and driving acquisition is imperative for any pay-TV business. Competing on content, breadth of service and price all drive the customer to abandon loyalty and chase the best deal.

It is through the Decision Moment ‘Find’ that Paywizard supports your acquisition strategy. Customers want:

  • Great subscription packages
  • Compelling introductory offers
  • Timely engagement


When a customer makes a decision to take action and sign-up to your subscription offer, the process has to be:

  • Easy – device agnostic process, minimal information collection
  • Instant – access to the service and content

The Paywizard Agile Platform has been built and continues to evolve to optimize these processes to create seamless customer experiences.


The truth about trials? What motivates consumers to sign-up? How do they hear about you in the first place? We conducted focus groups across the UK and in the US to discover what consumers want and expect across each of the Decision Moments. Here's what they thought about 'FIND'.

Paywizard delivers flexible strategies to attract and secure new customers

We can help you enhance your brand awareness programmes with targeted tactical acquisition, and direct and easy sign-up processes to make sure you convert prospects to customers. We can help advise which trial offers work better and how to move customers from trial to fully paid up subscribers.


  • Flexible subscription creation
  • Test multiple offers per subscription
  • Promotion code creation and tracking
  • TVOD and SVOD campaigns
  • Real-time Insight Dashboard

Professional services

  • Subscription and offer strategies for your market
  • Full service acquisition marketing campaigns – email, phone, sms, web
  • Focused geographic campaigns around an event
  • Inbound call handling

Insight services

  • Analyse data to form a clear picture of your target
  • Understand which subscription packages and offer combinations convert best

CRM & Marketing

  • Extract segmented data from CRM for campaign execution
  • Real-time Insight Dashboard to guide segmentation
  • File format supports all leading email marketing systems
  • At a glance campaign results
  • Send ‘tactical’ personalised email messages via our platform
  • Fulfilment and warehousing

Centralised Management

  • Centralised console for all activity
  • Admin Manager
  • Service Management
  • Marketing Manager
  • Customer Service Rep interface
  • Insight Dashboard
  • Security Management

Outstanding Onboarding

  • Scoping and workshops to understand exact needs
  • Detailed delivery plan and process
  • Full integration programme
  • Team education
  • Seamless handoff to Account Management Team

Beyond the platform

Take advantage of our Professional Services Team for bespoke optimisation of subscriptions, offers and marketing campaigns.

Read more

Use our team of analysts and mathematicians to interrogate your data, propensity model and forecast so you can improve your outcomes.

Read more
Expert tip


We work with a wide selection of Partners to create integrated experiences for your customers.

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  • Conax
  • Verimatrix
  • Irdeto
  • Nagra
  • Cisco


  • Clearleap
  • Arqiva
  • Brightcove
  • Ooyala
  • Kaltura
  • The Platform
  • Quickplay
  • Xstream
  • Vimond


  • Chroma
  • Easel TV
  • Ostmodern
  • TV App Agency
  • Netrange
  • Massive Interactive


  • World Pay
  • PayPal
  • Streamline
  • Global Iris


  • Ideal Systems
  • Farncombe
  • Delloite
  • Accenture
  • OM and V Infatrade
  • Cap Gemini

“When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from Paywizard’s proven ability to provide a comprehensive suite of products aimed at monetizing digital content and supporting customer purchases, that they could do exactly that.”

James Micklethwait Online Product Director

Contact us

For business enquiries please call +44 207 748 0098 or complete the form. For customer enquiries including subscription, billing, and support please complete the form, alternatively call our support team on 0344 855 7888.

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