Building awareness and driving acquisition is imperative for any pay-TV business. Competing on content, breadth of service and price all drive the customer to abandon loyalty and chase the best deal.
It is through the Decision Moment ‘Find’ that Paywizard supports your acquisition strategy. Customers want:
When a customer makes a decision to take action and sign-up to your subscription offer, the process has to be:
The Paywizard Agile Platform has been built and continues to evolve to optimize these processes to create seamless customer experiences.
The truth about trials? What motivates consumers to sign-up? How do they hear about you in the first place? We conducted focus groups across the UK and in the US to discover what consumers want and expect across each of the Decision Moments. Here's what they thought about 'FIND'.
We can help you enhance your brand awareness programmes with targeted tactical acquisition, and direct and easy sign-up processes to make sure you convert prospects to customers. We can help advise which trial offers work better and how to move customers from trial to fully paid up subscribers.
We work with a wide selection of Partners to create integrated experiences for your customers.
“When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from Paywizard’s proven ability to provide a comprehensive suite of products aimed at monetizing digital content and supporting customer purchases, that they could do exactly that.”