How to use data analytics to drive targeted customer experiences


Last week, Paywizard and Massive Interactive were delighted to announce a brand new strategic partnership to help OTT providers use data analytics to drive targeted experiences for their customers.

With IBC 2017 fast approaching; Ron Downey, CEO at Massive Interactive, discusses the importance of using data to optimise user experience, what visitors to IBC can expect to see at the show, and what makes Paywizard and Massive great partners.

Like Paywizard; Massive have a long history of working with large Tier 1 operators and believe that to succeed, their focus must be on their customers to deliver exceptional and relevant experiences

Watch our interview with Ron to find out more and if you’re going to IBC 2017, book a meeting now to see a demo.