How to reduce churn with predictive analytics and personalised offers
Churn is a massive challenge across the pay-TV industry, with many consumers dipping in and out of multiple TV services. TV customers are becoming increasingly savvy to the wide range of services available to them and operators can no longer rely on content to secure subscriber loyalty. Churn is inevitable, but there are steps that can be taken to minimize this.
Watch our video to see how to use predictive analytics to spot potential churners before they leave and provide personalised packages or offers that will persuade them to stay. The Paywizard and Diagnal solution helps operators to proactively engage with churners in real-time to build customer loyalty and secure revenue long-term.
Find out more about the award-winning solution by getting in touch.