Guest blog: Delivering predictive churn analytics and rich viewing data insight for pay-TV operators

Giles Cottle: Product, Customer and Analytics Director at Genius Digital

Using data effectively to understand customers is really difficult for many pay-TV operators. Often viewing, transactional and subscriber data sets are kept in different silos meaning it’s impossible to produce an accurate view into the needs and wants of your customer base.

Giles Cottle from Genius Digital, the experts in TV analytics, talks about the new partnership with Paywizard to provide operators with a richer, more comprehensive insight into each customer and predictive analytics to drive down churn. The new solution even includes personalised recommendations to the operator on the best package offers to provide to the customer to maximise revenue and boost customer loyalty. Watch the interview with Giles to find out more.

Going the NAB? Come and see how to drive down churn and increase ARPU with predictive analytics. Click here.