Video Blog: Content is not ‘King’ – your customers are!
Andrew Burke, Chairman, Paywizard
The definition of pay-TV has changed in that consumers now have a plethora of choice when it comes to which service to subscribe to. Delivering a great experience throughout the whole customer journey is now critical to keeping subscribers loyal to a service.
Watch the video to see Andrew Burke talk about the typical mistakes pay-TV operators are making when managing their customers, the key Decision Moments within the customer journey and provide insight into what operators need to do to deliver a more personalised experience.
Look for more tips and advice? Check out the new ‘How to love your subscribers guide 2017’ here.