Guest blog: ‘Connecting with the consumer’ is the key challenge for TV operators

Gay Bell, Chief Executive at Platform Communications

The internet has had a massive impact on the way we all live our lives in todays’ connected world. For the TV and media industry, delivering TV and content anywhere, anytime and to any device continues to be a major challenge for TV operators and technology providers.

With NAB Show 2017 fast approaching, Gay Bell, a  media and communications specialist with over 20 years’ experience in the TV industry, popped into the Paywizard office to talk about todays’ connected consumer and how operators need to face their biggest challenge of all – connecting with the consumer. Watch the interview with Gay to hear about the importance of communication and her thoughts on what to look forward to at NAB this year.

Going to NAB? Come and say hello to the Paywizard team in the South Hall Upper, booth #9204.