Guest blog: The challenges of big data for the TV industry on the eve of NAB

Giles Cottle – Product, Customer and Analytics Director at Genius Digital

Genius Digital are the experts in TV analytics and Giles Cottle popped by the Paywizard office  to share some insight into the challenges of big data for the TV industry.

For many years, TV operators have been trying to use data to understand the customer – so what does ‘Big Data’ mean now in 2017 and how can operators harness data and analytics to drive actionable business outcomes? What are the challenges operators face with using data and how to they solve them? Watch our interview with Giles to find out.

Going the NAB? Come and see how to drive down churn and increase ARPU with predictive analytics. Click here.