With digital streaming predicted to overtake traditional linear TV globally within the next five years, Free-to-air (FTA) broadcasters are increasingly under pressure to attract and keep consumers watching their services. With competition to deliver compelling content and ad revenues in decline, FTA broadcasters must seek alternative revenue streams and build direct to consumer relationships to succeed. Introducing lite subscriptions, such as ad free, or trying out pay-per-view is often a first step for many however inexperience in running paid services can cause many problems.
Paywizard has worked with many FTA broadcasters over the last 20 years to guide them through the transition from freemium to subscription or to support new pay-per-view services like ITV Box Office and BT Sport.
We want to help you avoid mistakes, overcome challenges and ultimately increase customer acquisition, build loyal customer relationships and grow new revenues.