Poor customer experience is costing the pay-TV industry billions in lost revenue each year. Providing a positive customer experience is now a crucial success factor for all pay-TV providers if they want to attract, retain and build customer loyalty. Simply relying on a decent content offering at a reasonable price is no longer nearly enough for todays’ pay-TV subscribers. Subscribers want much, much more!
Our new survey of over 6,200 consumers in Australia, Brazil, Germany, Singapore, the UK and US examines consumer attitudes and actions when it comes to customer experience and TV spending, revealing how essential it is to show some love to all subscribers.
