European TV operators are failing to use subscriber data and analytics to ensure a positive customer experience for their TV channels and services. Customer experience has emerged as a key competitive differentiator in the pay-TV sector, with data analytics playing a critical role – but most operators don’t yet have the tools they need to keep their customers happy.
In our new study, in depth interviews with c-level executives from Pay-TV organisations, Telco’s, Broadcasters and OTT providers reveals the true reality of how customer data insight and analytics is being used today, and in the future, to maximise customer acquisition, reduce churn, grow revenue and deliver a superior customer experience.
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