BVE 2019: MACHINE LEARNING AND OTT DISRUPTION
Paywizard are at BVE 2019 in London, the UK’s largest Broadcast, Production and Media Tech event, and day one has already explored some interesting discussions highlighting just how much the industry has changed over the years. From adapting to younger audiences, to traditional broadcasters adopting new ways of thinking, to AI taking the industry by storm, there’s a lot going on.
Machine Learning: An Enabler for Broadcast & Production Business Transformation
Over the past 12 months, Artificial Intelligence and Machine Learning have been the hot topic on everyones lips. It’s no longer a hype, with many organisations throughout the TV industry looking to add value to their businesses, however many face challenges from using these new technologies.
In a discussion around Machine Learning in the Business Everywhere Theatre, content owners discussed the obstacles along the way. There seems to be a nervousness around new technology, and resistance throughout departments about machines replacing people.
“When people start talking cloud, AI and machine learning, there’s often the thought of job loss. We’ve brought it in to help, not replace.” Dave Mace from Cloud and Digital Services at OSN commented.
The expectations on driving results quickly was also highlighted, with many people expecting machine learning to be completely accurate, almost instantly. Teething problems are expected, and getting everyone on the same page will be a major challenge.
“It’s about finding people who see the vision. The new technology is exciting, so people are prepared to do the extra work.” Jack Skinner, Product Manager at Vice Media said.
A New Breed of Sports Broadcaster
Digital players, like Netflix, have been causing disruption in the TV industry for years, and the sports market has been the latest to experience it. The way viewers watch TV and they’re expectations from their TV service providers has changed dramatically. So with many OTT players now purchasing sports rights and rights holders going direct-to-consumer, traditional broadcasters need to adapt if they want to compete in the new digital world. Despite this, in a panel session discussing the new breed of sports broadcasters, everyone was in agreement that there is still a place for traditional players.
“As long as you can focus really hard at what your audience wants, there’s a place for a public-sector broadcaster.” Ben Gallop, Head of Digital at BBC Sports commented.
Traditinal Sports Broadcasters need to stay ahead of the game, with enhanced viewing experiences like UHD and AR, content suited to younger audiences and opening up to help and assistance from others in the industry.
“Going it alone is going to a less successful strategy. We’re all guilty of thinking about our own piece of the pie instead of the whole pie.” Russel James, Digital Engagement Director at The Football Association concluded.
BT Sport and Google have a strong partnership, which involves streaming football on the YouTube platform. This allows Google to give BT Sport a new way to target their audience with personalised ads, in the hope they sign up for a full BT Sports package.
“The amount being spent on sports rights at the moment makes it difficult to get a return on investment.” Ben Napier, Strategic Partner Lead at Google said. “For us, we see ourselves as partners to existing broadcasters and rights holders”
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