Yesterday we received some brilliant news – Paywizard and our partner Genius Digital have been shortlisted for the CSI Awards under the category of Best Data & Analytics Innovation. The CSI awards are amongst the most prestigious and competitive technology awards in the industry and the award show, which will take place at IBC Show on 15 September in Amsterdam, recognizes and rewards innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video and mobile TV. Our enhanced
Paywizard’s Agile Platform, powered by Genius Digital Data Insights, has already scooped a ‘Best of Show’ at NAB this year, and we’re both delighted to be in for the chance of another award amongst such strong competition:
- AirTies – Remote View 1.0
- Mariner – XpertVu
- NPAW (Nice People At Work) – YOUBORA Infinity
- Ooyala – Integrated Video Platform Solutions
- Verimatrix – Verspective Operator Analytics
The Paywizard and Genius Digital Solution
Using data effectively to understand customers is really difficult for many pay-TV operators. Often viewing, transactional and subscriber data sets are kept in different silos meaning it’s impossible to produce an accurate view into the needs and wants of a customer base.
Paywizard and Genius Digital have come together to help solve this issue, by offering a joint solution that provides operators with a true 360-degree, data-driven view of their subscribers including predictive churn analytics and rich insight into viewing behaviour. The partnership combines Paywizard’s technology and expertise in subscriber decision making and behaviour with Genius Digital’s ability to analyse huge amounts of audience data to provide insight into customer viewing habits across millions of devices.
Armed with this knowledge, operators can identify potential leavers with ease, gain an even greater understanding of what motivates customers to churn, boost customer engagement and deliver personalised marketing and offers that drive loyalty and growth.
We’re delighted that CSI Magazine has recognised the work Paywizard and Genius Digital have put into our new solution and we look forward to attending the awards at IBC.
Get in touch if you would like to see the solution for yourself – book a demo.