At Paywizard we’ve helped over 100 pay-TV operators to increase acquisition, grow APRU and reduce churn. We’ve managed millions of subscribers on behalf of our clients and know what it takes to run successful campaigns, promotions and offers.
We want to help our clients reach their goals and share our experience with you. Therefore, you can count on us for help, advice and support in your quest to grow revenues with a loyal and paying subscriber base.
To develop any successful acquisition strategy, TV services providers of all types must consider how to get as many potential customers to their website or app as possible then drive conversions. Operators must consider three critical Decision Moments, FIND JOIN AND BILL, that a customer will experience in the early stages of the customer life cycle:
Customers are looking for great content, introductory offers and timely engagement from providers – make sure you stand out from the crowd.
After choosing which service to join, ensure sign up is quick and simple for subscribers by collecting minimal information and giving them instant access.
Provide subscribers with flexibility when providing billing information – ensure this is secure and offers multiple payment options based on country or territory.
Churn is a huge problem in the TV industry as customer move towards more flexible relationships with their providers, often taking a dip in and dip out approach to TV subscriptions. We understand the importance of retaining customers and recommend you focus on DOWNGRADE, LEAVE AND WIN BACK:
It’s better to ensure all customers are on the best package suited to their needs, even if that means downgrading them. Being proactive in doing this grows loyalty.
It is inevitable that some customers will leave, but to ensure you have a chance of them signing up again, make sure the leave process is hassle free with accurate final bills.
There are many reasons why customer drop off, however providing the right offers at the right time, with relevant content updates and package information unique to them gives you the best chance to win them back.
With so much focus on reducing acquisition costs and minimizing churn, growing revenue from existing subscribers is something we see that is often overlooked by many TV service providers. You can maximise average revenue per user now by focusing on CONSUME, UPGRADE and DOWNGRADE:
Let customers get the most of out your service by consuming content on multiple devices with data driven personalised recommendations at the right time. Proactively engage any subscribers with quality of service issues to increase customer satisfaction and loyalty.
Create an upgrade pathway for your service and use data insight to identify the best micro segments of your customer base and their characteristics to target with them with offers.
Downgrading a customer is better than losing them completely, and will grow more revenue than not having them at all. Give relevant downgrade offers to customer, based on their viewing behaviours and using relevant data to ensure success.
INCREASE IN NEW CUSTOMER ACQUISITION
SIGN-UP IN THE HOURS LEADING TO A BIG FIGHT
AVERAGE API RESPONSE AGAINST SLA OF 3 SECONDS WHEN SWITCHING ON SKY SERVICE
CONVERSION FROM INTRODUCTORY OFFER TO ON-GOING SUBSCRIPTION
CONVERSION OF SEASONAL OFFERS REDUCING CHURN DURING POST-SEASON
CONVERSION OF CREDIT CARD EXPIRY
CANCELLED CUSTOMERS RETAINED USING KEY PROFILE INSIGHTS
CONVERSION RATE FROM TARGETED WINBACK CAMPAIGNS
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