39% of UK Consumers Expected to Watch Internet TV this Christmas
Internet TV will Surpass Free Catch Up Services in the UK this Holiday Season
It’s the festive period in the UK and Father Christmas is hard at work deciding if you’ve been naughty or nice. This season, many families will gather in front of the TV, sipping mulled wine while wafting in the aroma of roasted turkey and mince pies coming from the kitchen.
Recent research commissioned by Paywizard finds that while 38% of UK consumers use popular free catch up services like BBC iPlayer, All 4 and ITV Player (more than any other country surveyed), 39% will opt for Internet TV this Christmas. Currently, 19% of UK residents are already subscribed to services like Amazon Prime, Netflix and NOW TV, and an additional 20% plan to sign up this month.
Great news for providers – OTT TV will be a big hit for consumers this Christmas
The majority of those polled currently watch more than six hours of TV each week with a whopping 27% planning to watch over 20 hours of TV per week during Christmas. Younger consumer are typically watching up to 10 hours a week whilst older men plan to watch the most TV over Christmas compared to the younger population. For audiences in the UK, traditional TV is still number one and often used in conjunction with a set top box from an operator like Sky or Virgin Media. Second screen viewing is most likely done on a laptop, tablet or mobile phone for 40% of those surveyed.
The traditional TV still stands strong as the device of choice for watching TV over Christmas
Of those who are interested in Internet TV, 50% would consider signing up to more than one service over the holidays. However, despite rapidly growing interest in paid services, the survey shows that the UK’s Internet TV subscribers are not intending to stick around, with 1 in 5 planning to end subscriptions in January and half (49%) of all subscribers planning to leave within 6 months.
Internet TV service providers looking to reduce customer churn can convince UK users to stay by providing the best possible content to ensure audiences feel as though they are getting good value for their hard-earned money.
In the UK, subscribers stay and leave for the same reasons.
For more insights into the Christmas TV viewing habits of consumers in the UK and beyond, download the paper here.