Deliver targeted UX for OTT at each Decision Moment

Deliver targeted UX for OTT at each
Decision Moment

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Decision Moments

Use data analytics to drive targeted experiences for your customers

To be truly successful in todays’ TV landscape, we believe that the experience of using an OTT service should be relevant and optimised for each specific customer.

Massive and Paywizard have come together to create a brand new solution for OTT providers, enabling them to take a customer centric, data-driven approach to UI and UX.

Showcased for the first time at IBC, operators can use rich data insight and predictive analytics to target subscribers more effectively and tailor the UI at the eight key ‘Decision Moments’ in the customer journey when subscribers engage with your service; Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Winback.

Combining the power of the Paywizard Agile and the Massive AXIS platforms, OTT providers can increase acquisition, grow ARPU and reduce churn by providing the right content, offers and assistance to the right subscribers at the right time on the right devices.

For more information or to see the solution in action – get in touch