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Racing UK, the leading broadcaster of live UK Flat and Jumps horseracing, has chosen PayWizard to monetise its App for Android smartphones. The App enables subscribers to purchase subscriptions, starting at just £9.99 per month, to view Racing UK’s premium live content using the PayWizard payment solution. The App also gives racing fans the latest racecards, results, news and blogs.

Highlights:

  • Racing fans can discover, purchase and view content in as little as a single click from their Android smartphone with PayWizard
  • Launch of Android App confirms Racing UK’s commitment to PayWizard as its preferred mobile payments partner
  • PayWizard enables content owners to generate additional revenues from content across multiple devices

LONDON – Racing UK, the leading broadcaster of live UK Flat and Jumps horseracing, has chosen PayWizard to monetise its App for Android smartphones. The App enables subscribers to purchase subscriptions, starting at just £9.99 per month, to view Racing UK’s premium live content using the PayWizard payment solution. The App also gives racing fans the latest racecards, results, news and blogs.

This news follows January’s announcement that Racing UK selected the highly functional and versatile PayWizard platform as its preferred mobile payments partner to monetise its digital content. At the same time, Racing UK launched its App for iPhone, also powered by PayWizard.

Simon Brydon, Director of Business Development at Racing UK, commented: “PayWizard enables a seamless user experience across devices, while the real-time marketing information it provides will help ensure that we truly understand our customers, and that we can provide meaningful offers and content options that lead to greater user satisfaction.”

Jamie Mackinlay, Commercial Director at PayWizard, added: “PayWizard is all about offering content providers the ability to generate additional revenues from their content in innovative ways, and Racing UK is no exception. Racing UK’s decision to offer great, live content to customers on their iPhones and Android phones demonstrates how content owners can increase ARPU while also providing consumers with an enhanced user experience.”

The PayWizard payment solution can manage multiple payment types, including credit/debit card payments, pre-paid and non-balance holding e-wallets, direct debit and MO/TO (Mail Order/Telephone Order). PayWizard enables a host of innovative subscription models, as well as handling micropayments and nanopayments. The PayWizard e-wallet can support continual card authorisation, enabling true single-click buying, leading to greater viewer satisfaction. PayWizard supports transactions made on multiple devices, including smart phones, tablets, online, connected TVs and digital set-top boxes.

PayWizard features a web-based dashboard that provides detailed, real-time activity reports as well as valuable marketing information on viewer behaviour. This dashboard provides instant feedback on transactions, campaign effectiveness, consumption patterns and revenues and can be used within the PayWizard solution to drive the development of personalised promotions and informed and creative cross-device marketing opportunities.

PayWizard is a sophisticated payment solution. In today’s multi-device media environment merchants and rights-holders require a payment platform that does not just take a payment – it must also help to drive revenues and increase profitability. PayWizard’s superset of features fulfils these requirements, while driving down the total cost of ownership.