Corporate enquiries: 0844 855 7000
Call from outside the UK: +44 207 748 0098

The beautiful game-changer. The worlds of broadcast technology are horribly fond of cliches. The word 'game-changer' has, sadly, fallen into this category, used often to totally overhype technology that plainly fails to meet expectation. Apple's iPad can certainly not be added to this category.

...PayWizard marketing director, Stephen Petherem: "The iPad has changed the way people consume content. and demonstates how new technology has the power to change the habits of a lifetime. Traditionally, we watch TV socially, with a set located 10 feet away from where we sit. But the iPad has created its own viewing category: viewing a mobile device socially."...

... And Thierry Fautier, senior director convergence solutions at Harmonic added: "The iPad is mainly an entertainment device that has a screen big enough to consume long form video and is portable enough to be taken anywhere...The iPad delivers a pristine video experience in a 1280x720p20, which is the current HD format streamed over the Internet on services like Hulu, Netflix and YouTube." Petheram's description of the device creating its own viewing category is very interesting. This was arguably taking the iPad beyond how Apple foresaw the device's use. Threatening the business models of content and cable companies was inarguably not seen in the crystal ball in 2010...

 

Joe O'Halloran reports. May/June ibe magazine | The industry standard | Page 6. View the entire article here!