WHAT DO CUSTOMERS REALLY THINK ABOUT SIGNING UP TO YOUR TV SERVICE?
We commissioned independent research firm, Decipher, to run a series of consumer focus groups to answer this very question. Find out how customer service and experience – alongside content and value for money – is now seen as critical for turning viewers into paid subscribers.
In this first ebook from our seize the moments series, we explore what it takes to acquire loyal customers. Combined with our experience of delivering over 100 pay-TV projects globally, we provide expert tips and tactics you can employ to increase your paid subscribers.